And now, millions of businesses around the world rely on Facebook to connect with people. The popularity of social media, and in particular that of Facebook has made brands rethink their marketing strategies and how they deal with customers. Undeniably, Facebook connects more people than any company ever has in the past. I mean, how else would you connect with your friends? Or share your stories? Or know what events to go to? Or…there is so much more that we depend on Facebook for. Whether it’s politics or our private lives, Facebook has made information sharing easier than it ever was before. In fact, Facebook has entered our lives so effortlessly, that at this point it’s hard to imagine a life before Facebook. We pick up our phones, or open up our laptops, and go straight to Facebook to see what’s going on. The use of Facebook has become part of our routine.